SnackVideo hit some massive numbers back in 2022, reaching 43 million monthly active users and racking up over 2.7 billion daily views. That is a lot of eyeballs. With millions of creators uploading stuff every single day, the platform has turned into a total hotspot for short-form video trends that actually keep people watching.

But here’s the frustrating part: some creators seem to blow up overnight, while others are grinding away making high-quality videos but hearing crickets.

So, what’s the secret ingredient? It usually comes down to understanding how the SnackVideo ecosystem is shifting and just giving the people what they want to see right now. In this post, I’m breaking down 10 SnackVideo trends that are dominating the feed this month. These are actionable insights to help you boost your reach, get creative, and actually talk to your audience, not just at them.

From local storytelling to quick-hit learning, these trends show what viewers are loving and how you can stay ahead of the curve. Think of this guide as your cheat sheet for growing on SnackVideo in 2025, whether you’re brand new or have been at it for a while.

Massive User Growth & Engagement on SnackVideo

SnackVideo’s growth has been crazy fast, and it’s really shaping how short-form content looks these days. We’re talking about over 700,000 creators posting more than 1.5 million videos every single day. That activity generates about 70 million likes and 7 million comments daily. The engagement here is deep—people aren’t just scrolling mindlessly; they’re spending hours exploring, talking to creators, and jumping into challenges.

A big part of this is the “Family” system. It boosts engagement by creating these micro-communities where members share content, hype each other up, and do weekly challenges. There are over 58,000 families with roughly 800,000 members, and nearly half of them are active every day. That is fertile ground for going viral.

Insights from Ipsos point out that SnackVideo works so well because it mixes easy tools for creators with strong community vibes and an algorithm that actually pushes engaging stuff. If you get how this landscape works—whether it’s through local stories, teaching something quick, or just jumping on a challenge—you can get your content in front of a huge crowd fast.

Trend 1: Localized & Culturally Relevant Content

SnackVideo really thrives on content that feels like home. Creators who make videos about local humor, current events, or traditional stories are seeing way higher engagement. Why? Because audiences connect with stuff that feels real and authentic to them.

We’re seeing this with videos showing daily routines, regional food, or just funny takes on social norms. According to Ipsos, this localized content is a huge driver of the platform’s growth. Users are looking for relatability, not that polished, generic global stuff.

If you want to tap into this, showcase local talent, use your local language, or talk about traditions. Jump into region-specific challenges. Ask your followers which local creators they’re watching. When you highlight what resonates locally, you strengthen that bond with your community and boost your chances of going viral.

Trend 2: Rise of Scripted Drama (“SinetronSnack”)

Scripted drama, or “SinetronSnack,” is having a major moment. There are over 3,600 active creators making these mini-series right now. Weekly viewership is topping 25 million, and users are spending an average of 15 minutes a day just watching these short dramas.

Serialized storytelling works because it hooks people. It creates anticipation and makes them come back to see what happens next. There are SinetronSnack creators posting multi-part episodes that leave viewers dying for the next part, which drives a ton of comments and engagement.

This just proves that storytelling is still king, even in short-form video. If you can play around with narrative arcs, recurring characters, or episodic content, you can really capitalize on this format.

Trend 3: Community-Driven Challenges via “SnackVideo Family”

The Family system is cool because it builds these little squads where creators and followers team up on challenges and hashtags. The monthly Family Challenges get members to make themed videos, which boosts everyone’s visibility.

For instance, a fitness Family might start a “15-second workout challenge,” asking members to show off their own versions. It fosters engagement, but it also promotes trends organically since everyone is sharing the content across social media.

For creators, joining a Family that fits your niche is a smart move. Participating in these challenges builds your credibility and definitely increases the odds of your video trending.

Trend 4: Religious & Motivational Content

This one might surprise you: around 60% of users are watching religious or motivational videos. It’s one of the fastest-growing categories on the app. We’re seeing everything from inspirational quotes to short sermons and daily reflections.

People are looking for positivity and guidance, and this content often outperforms cooking or lifestyle videos when it comes to engagement. If you’re in this niche, focus on being authentic and uplifting. Look at the trending creators to see what formats are working, but keep your message relatable.

Trend 5: Content Moderation & Safety

Safety is a big deal in the SnackVideo ecosystem. The platform wipes out 92.34% of harmful content, and over 73% of it is gone within 24 hours.

This proactive stance keeps the user experience positive, which keeps people coming back. For creators, this means you need to keep it educational, safe, and uplifting to stay in line with community guidelines. Trends around wellness, micro-learning, and family-friendly challenges are getting popular partly because they fit these safety standards perfectly.

Trend 6: Monetization & Creator Support

SnackVideo isn’t just about likes; they’re giving creators ways to make money through in-feed ads, branded challenges, and commercial support programs. These incentives push creators to up their game, make professional-looking videos, and stay consistent.

An Ipsos report highlighted that creators who use these monetization tools are way more likely to experiment with trends and collaborate with brands. By using these resources, you can build sustainable growth while keeping your content fresh.

Trend 7: Search-Based Short-Video Consumption

People are starting to use short videos like a search engine. They want tutorials, tips, or solutions in under 15 seconds. This shows SnackVideo is evolving from just entertainment to a place where people go to learn.

Think quick cooking hacks, tech tips, or productivity shortcuts. If you encourage your audience to comment on their favorite tutorials, it boosts engagement and positions you as the go-to person for info.

Trend 8: Short Video as Education / Micro-Learning

About 41% of users are on SnackVideo to build skills or learn something new. Content covering life hacks, quick tutorials, and educational tips is on the rise.

You can jump on this by making concise, valuable videos. Titles like “3 tips to improve morning routines” or “15-second design hacks” work wonders. Educational content gets shared and saved a lot, which does great things for your visibility.

Trend 9: Social Commerce & Shoppable Content (Emerging)

This is still emerging, but shoppable content is a massive opportunity. As daily views go up, brands are finding ways to integrate products into videos seamlessly.

We’re talking about creators demonstrating products, linking to online stores, or doing unboxing videos. It’s labeled as emerging, which keeps it credible, but it’s a signal to creators to start experimenting strategically with this kind of monetization.

Trend 10: Mental Wellness & “Positivity” Content

Positive content—think short affirmations and mental wellness clips—is really gaining traction. Trends in motivational content and the platform’s focus on safety are encouraging this kind of uplifting messaging.

Creators can do daily affirmations, short meditations, or challenges focused on staying positive. Engagement spikes when audiences share or comment on videos that actually inspire them, creating a nice loop of community-driven amplification.

Expert Opinions & Case Studies

It helps to look at what the industry leaders are saying. Teng Yee Kiong emphasizes how important it is to tie content to daily life, while Joseph Kristofel notes that being different is key to growing as a creator. Owen Qin points out the moderation practices that keep users safe.

When you look at mini case studies, like the episodic SinetronSnack series or those Family-driven challenges, you can see these trends playing out in real life. These examples are a great guide for producing content that fits the platform’s vibe and what the audience wants.

Conclusion

SnackVideo trends are always changing, shifting with user preferences, culture, and new features on the app. By focusing on localized storytelling, scripted drama, community challenges, educational stuff, and just spreading positivity, you can expand your reach and get people engaged.

So, which SnackVideo trend are you going to try out this month? Drop your favorite in the comments and let’s get a conversation going. Staying on top of these trends isn’t just about visibility; it’s about making sure your