TikTok vs Instagram in 2025: Which Platform Truly Drives More Sales?
In 2025, the social-commerce landscape is shifting fast. TikTok Shop’s gross merchandise value (GMV) is climbing so rapidly that some observers say it’s beginning to rival legacy online marketplaces, while Instagram Shopping continues to generate tens of billions in annual sales. This raises a vital question: TikTok vs Instagram — which platform truly drives more…
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