The Psychology of Singles’ Day: Why We Can’t Resist the 11.11 Buzz
The singles day sale has grown into a global shopping phenomenon. On 11 November 2016 alone, the event generated immense volumes of online activity and emissions levels: for example, clothing sales during that year’s Singles’ Day created 258,000 tonnes of CO₂, according to Greenpeace East Asia. Greenpeace+1. Originally a day created by university students in…
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